Bikinis in modern culture

In 1951 bikinis were banned from the Miss World Contest following the crowning of Miss Sweden in a bikini and subsequent protests with a number of countries threatening to withdraw. In 1957, however, Brigitte Bardot's bikini in And God Created Woman created a market for the swimwear in the US, and in 1960, Brian Hyland's pop song "Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini" inspired a bikini-buying spree [2]. In 1962, an icon was born as Bond Girl Ursula Andress emerged from the sea wearing a white bikini in Dr. No[3]. Finally the bikini caught on, and by 1963, the movie Beach Party, starring Annette Funicello (emphatically not in a bikini, by mentor Walt Disney's personal request) and Frankie Avalon, led a wave of films that made the bikini a pop-culture symbol.

In Malta, bikinis took time to be introduced. In the 1960s, the police fended off Bishop Michael Gonzi's request to ban bikini clad tourists following fear of compromising Malta as a tourist destination. Malta Labour Party girls felt protected to put on bikinis during beach parties but this was unacceptable by those supporting the Nationalist Party